Since the start in 1899, we at Stenströms Skjortfabrik have designed and manufactured fashionable shirts that last over time. We have always had Helsingborg as the hub of our business. From August Stenström, which started on a small scale in 1883 – with everything from newspaper sales to world-class shirt production – to today’s global shirt distribution to countries like Germany, USA, Canada and South Africa.
Quality has always been our focus and we are passionately driven by creating your favorite garments, which will last a long time. Today, the range consists of everything from men’s shirts to blouses, knitted garments, dresses, jackets and accessories. Stenströms is today considered one of the world’s leading premium brands for shirts – something we are incredibly proud of.
“We see the opportunity to inspire recycling in various forms in our local area and then launch the idea globally.”
– Fredrik Strandberg, CEO at Stenströms
We have been operating in Helsingborg for over 120 years and we see it as an opportunity to be part of H22 and contribute to the development of the city, show what we do and can contribute, and at the same time increase awareness of our brand locally.
In what way will your involvement contribute to the development of Helsingborg and other cities?
We have been a sustainable brand since the beginning, but we have worked behind closed doors. We want to educate and inspire both residents and visitors by showing how garments are made, how to reuse materials, and by providing an insight into how a company’s history also shapes its future. The importance of constantly developing and “keeping up” is an important part of this.
What challenges does your organisation aim to solve within the context of the H22 initiative?
We want to make people aware that quality pays off in the long run and that recycling in some form is important and possible. We do this through a cross-border creative project where both children and adults have the opportunity to create something new from leftover fabrics and discarded shirts. The project is being implemented in our local area Drottninghög.
When building the cities of tomorrow, what new forms of cooperation do you think we need?
We see a need for both adults and children to have the opportunity to say what they want and need from their city, and that there are cross-border projects and collaborations that engage people from different areas and involve everyone from the business community to school children.
When you imagine the city of the future, what do you picture as the most exciting changes?
In the city of the future, we see easy accessibility, integration, and collaboration as important elements. Good transport routes for both private individuals and companies are a must. We also want to see a green environment and places where people can meet and interact. Good residential areas and good conditions for running a business are important.
