Chief Executive / City of Helsingborg Palle Lundberg is the Chief Executive in the City of Helsingborg since 2011. He has more than 25 years of experience in leadership from various contexts, as consultant and service manager, Municipal Director and now Chief Executive in Helsingborg. He believes in inspirational goals and a coaching leadership. “Our aim is now set on becoming one of Europe’s most innovative cities by 2022 – an ambitious strive to improve, where courage and collaboration is essential.”