Come and enjoy our 200 stores, restaurants, and world-class experiences. Väla is one of Sweden’s most popular and well-attended shopping destinations which continuously wins awards for its selection and attractiveness, service and accessibility.
This page exists as an archive of the work carried out in connection with Helsingborg's innovation initiative H22 and H22 City Expo, years 2019-2022.
Come and enjoy our 200 stores, restaurants, and world-class experiences. Väla is one of Sweden’s most popular and well-attended shopping destinations which continuously wins awards for its selection and attractiveness, service and accessibility.
Why are you choosing to be an H22 partner?
We’re choosing to be partners with H22 because we’re part of the business community in the region and want to contribute to the city’s development.
What challenges does your organisation aim to solve within the context of the H22 initiative?
A major challenge for all of us are environmental issues. At Väla, we’ve challenged ourselves by establishing our own Vision Zero, where we aim to improve the energy efficiency in Väla’s premises so that zero energy is bought in. The goal is to reach this zero energy consumption by 2023. Another challenge is how our commercial location can develop in the future and continue to attract customers.
When you imagine the city of the future, what do you picture as the most exciting changes?
We serve as an engine for growth that creates good meeting places that people find pleasant and fun. We want to continue to be accessible for everyone, where all feel welcome. It should be worthwhile coming to Väla, now and in the future. Businesses should make money and the customers should feel they get value for money.
In what way can Helsingborg be used as a test bed for your organisation and innovations?
We have a fantastic position in Helsingborg, in a region that is thriving and wants to develop further. We have the courage to push forward with Väla’s future plans precisely because the region is how it is. When we see that Väla’s ideas are working, these can be spread further to other parts of our organisation, or even to other companies. We have good opportunities to develop and are happy to share our experience with others.
“H22 is looking to the future and uniting the city in a joint project that’s engaging us and gives us faith in what’s to come. We’re making new contacts and getting to know each other better.”
Niklas Blonér, centrumchef Väla
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