This toolbox describes the different elements of the brand identity for H22. And how to work most effectively with them. Use theese tools to emphasize your contribution to H22 and a smarter, more sustainable city.
The colours of the H22 identity are picked from the City of Helsingborg's colour scheme, to link H22 and the city together.
The H22 logo is the most important and recognizable element of the identity. It symbolizes the idea of creating smart solutions by putting things
There will be hundreds of ways to tell the H22 story - a few foundational messages provides the basics.
Images and video are strong and effective medias to communicate both overall and specific storys of H22.