GRAPHIC MATERIAL
Here you can find our logo in various forms, our colours with related
colour codes, and images and films that are free to use. If you need
other material, please contact us at h22@helsingborg.se and we’ll be
pleased to help.
Logo
H22’s logo is the most important element of the visual
identity. It symbolises the idea of creating smart solutions
by putting things together in new ways.
Text form and tagline
The making of a smarter city is H22’s tagline and sums up the core of H22, what the brand is to essentially communicate. The purpose and goal is to convey the feeling of a brand in motion, an action-packed journey that you want to be part of.
Our colours
To create a sense of unity, H22’s colours are based on the City of Helsingborg’s colours. These are four prime colours, which are complemented with white, gray, and black backgrounds.
RED
PMS 485 C
PMS Bright Red U
CMYK 0/100/100/0
RGB 227/0/15
HEX e3000f
BLUE
PMS 7460 C
PMS 7460 U
CMYK 100/10/0/0
RGB 0/149/219
HEX 0095db
GREEN
PMS 7738 C
PMS 361 U
CMYK 80/0/100/0
RGB 17/166/54
HEX 11a636
PURPLE
PMS 2425 C
PMS 248 U
CMYK 40/100/0/0
RGB 166/19/128
HEX a61380
BLACK
PMS Pantone Process Black
CMYK 0/0/0/100
RGB 0/0/0
HEX 000000
GRAY
PMS Warm Gray 3 C
CMYK 21/20/21/1
RGB 191/184/175
HEX bfb8af
Our font
The typeface of H22 is Roboto. It is an open source web font
available on Google Fonts. It’s designed around a
mechanical skeleton and the forms are largely geometric. At the
same time, the font features friendly and open curves.
Roboto is used primarily in Bold and Light, but can be used in
Regular as well if needed.
Roboto Light
Roboto Bold
Our images
Images and videos are strong and effective ways to communicate both overarching and specific narratives about H22. These images from Helsingborg are free to use.
Our films
Images and videos are strong and effective ways to communicate both overarching and specific narratives about H22. These films from Helsingborg are free to use.
H22 Smart City | English
H22 Smart City | Svenska sub
What is H22? | English
Vad är H22? | Svenska